Fine Food Brand Concept Design

This is a name that represents how you feel after you eat the food as well as describing the product you recieve. Fine Food is memorable because it brings out the life in the costumer, using bright colors and shapes in the packaging and brand. This is a company for people that live a fast paced lifestyle even those without common food allergies.

When designing this logo, I wanted to have the asterisk be a prominent part of the design. When reading menus if you have a food allergy, the bottom of the menu where the asterisks are is where you look first. This is a company that caters to the people who have to look at the asterisks.

Environmental Design

In-Store Signage

The goal for this project was to maintain the identity system while providing an easy way to read and understand the menu items. The objective of Fine Food is to make eating on the go an alternative for those with many food allergies, the In-Store Signage is here to reinforce these values.

Magazine Ad

Social Media Posts

Fine Food  provides quality food to all people on the go, focusing specifically on the people who have a hard time eating fast food such as people with celiac or vegan dietary restrictions. Fine Food will provide their customers with food that leaves their stomach and body feeling just as good as it felt before they ate. Fine Food will deliver food of such quality because we know how important it is to feel good while trying to keep up with the pace of real life. Fine Food is here to help.