Power Up Drink Package Design

As a person who plays a lot of video games, I find myself getting tired after playing for an hour or two. There are many sports drinks on the market but I have to see a drink geared towards gamers. This drink is fun and nostalgic of older video game styles. The bright colors pop out at you to get the customers attention. Especially since the main customer base is already used to looking at bright colors all day while playing games.

Illustrating the pixel art was a bit of a learning experience for me. I never had made anything out of pixels before I started researching this project. I found it to be a lot like painting and I went with my own style for these illustrations. I am very happy with how it turned out.